ABOUT THE CREATOR OF THE PROGRAM
The originator and author of the program is me — Paulina Smaszcz, communications and public relations manager, trainer and business consultant, with over 25 years of professional experience. My work is recognized by the profession which granted me the “Złoty Spinacz” award.
The development of technology, the multiplicity and variety of modern communication channels and the possibility of constant contact between the customer and the brand led to the fact that nowadays both large corporations, medium, small or micro companies, need 360° PR Managers. They are specialists who have knowledge and skills in public relations and communications activities, in line with modern trends and developments in the field.