360° PR Manager Academy – Szkolenie

Training description

360° PR Manager Academy is an educational project carried out at the Public Relations Academy of Dr. Paulina Smaszcz.

Created for those who are professionally engaged in building company image; building brand and product recognition through strategic PR activities and external and internal communication in companies, firms, corporations, enterprises, businesses, organizations, NGOs and institutions.

It consists of three levels:

1. LEVEL BASIC
2. LEVEL MASTER
3. LEVEL PROFESSIONAL

Each level is composed of a series of training courses conducted in a lecture and workshop format. After completing the level, participants receive a certificate, confirming the specialized knowledge they acquired in the field of public relations and communications.

CHECK THE UPCOMING TRAINING DATES

Who is the 360° PR MANAGER ACADEMY for?

PR specialists
The press spokesman
Public affairs specialists
Advocacy specialists
CSR specialists
Marketing specialists
Social media managers
HR Department Employees
People working in small, medium and large companies and corporations
People engaged in business and agricultural activities
Employees of foundations, NGOs, offices and institutions.

Thanks to the 360° PR MANAGER ACADEMY You will:

expand your knowledge of creating engaging PR campaigns using offline and online tools
learn about proven and effective ways to manage crisis situations
learn about modern tools for effective internal communication in the company
improve your skills in editing interesting press releases and other texts
practice public speaking under the guidance of an experienced journalist, lecturer, trainer
update your legal knowledge of communication activities
learn how to take care of your own personal branding
consult with the Academy’s experts about your current PR activities and learn what are their strengths and what should be modified in the future
strengthen your confidence in your professional competence
receive certificates confirming the skills you acquired
become a professional advisor and partner for the management staff in your organization.

ABOUT THE CREATOR OF THE PROGRAM

The originator and author of the program is me — Paulina Smaszcz, communication and public relations manager, trainer and business consultant, with over 25 years of professional experience. My work is recognized by the profession which granted me the “Złoty Spinacz” award.

The development of technology, the multiplicity and variety of modern communication channels and the possibility of constant contact between the customer and the brand led to the fact that nowadays both large corporations, medium, small or micro companies, need 360° PR Managers. They are specialists who have knowledge and skills in public relations and communications activities, in line with modern trends and developments in the field.

Rebuilding the reputation of the PUBLIC RELATIONS INDUSTRY

Dr. Paulina Smaszcz’s Public Relations Academy, including the 360° PR Manager Academy, has an important task — to rebuild the good name of PR, by:

training, improving professional skills;
open meetings with experienced specialists in order to share experiences;
mentoring with practitioners in the industry to learn from the best.

Meet the experts of the 360° PR Manager Academy

Among the speakers of the Academy of PR Manager 360° are PR, communication and digital media experts, lawyers,

Sebastian Bykowski – CEO of PRESS-SERVICE Media Monitoring
Piotr Zieliński – until recently the publisher of “Good Morning TVN”, currently the owner of the media consultancy agency Media Leaders
Magdalena Wosińska from Prowly team
Łukasz Dębski from the consulting company “Socjomania”.

Recommendations

Dr. Eng. Lidia Grzegorczyk, an expert on innovation and R&D strategy in technology; expert of the Academy – LEVEL MASTER

Paulina Smaszcz od początku imponowała mi jako PR Manager ze względu na dużą świadomość prawną, dbałość o odpowiednie zabezpieczenie kontrahentów i klientów oraz wysoki poziom okazywanej staranności zawodowej. Projekt Akademia PR Managera 360^oudowadnia, że powyższe tezy posiadają solidne uzasadnienie. W trakcie warsztatów panuje świetna atmosfera, a zaproszeni prelegenci dzielą się praktycznym, cennym doświadczeniem. Profesjonalizm w każdym calu!

dr adw. Anna Wilińska-Zelek

adwokat z Kancelarii FILIPIAKBABICZ; ekspert Akademii – LEVEL BASIC

Mam ogromną przyjemność i zaszczyt być ekspertem podczas Akademii PR Managera 360^o Pauliny Smaszcz. Prezentuję temat ściśle związany z PR, czyli sprzedaż, a sam tytuł to: „Czy PR może sprzedawać?”.Moim zdaniem program Akademi PR Managera 360^o jest skrojony dla najlepszych PR-owców! Ponadto, inspirujące grono słuchaczy, forma warsztatowa i absolutnie genialne wykłady współprowadzących to niewątpliwie kolejne zalety Akademii. Paulina Smaszcz jest jednym z najlepszych ekspertów PR, pełna pasji, inspiracji, energii, z ogromnym doświadczeniem. Stworzyła cenny projekt dla wszystkich prawdziwych managerów PR.

Karina Niewczas

konsultant medyczny, zawodowo związana z działem sprzedaży; ekspert Akademii – LEVEL BASIC

Jeżeli jesteś zainteresowany zdobyciem lub pogłębieniem wiedzy na temat public relations i komunikacji, to Akademia PR Mangera 360°, prowadzona przez wybitną kobietę oraz praktyka rynkowego – Paulinę Smaszcz, jest najlepszym źródłem wiedzy w tym zakresie.Duża dawka wiedzy merytorycznej, mnóstwo praktycznych przykładów, wspaniali prelegenci oraz pozytywna energia to mieszanka, która charakteryzuje Akademię PR Managera 360°.

Anna Kujawska

menedżer studia beauty & fitness Bodybar; ekspert Akademii – LEVEL BASIC